Come Along With Me: Target by Design’s NYFW Party at New Museum
Hypebeast
target
by design
Target by Design turned New York City's New Museum into an immersive retail experience during New York Fashion Week 2026. Visitors explored six decades of design collaborations, reimagined everyday objects and customized the iconic Target bag. Instant branded portraits let guests take the experience with them and share it in the moment.
inside the activation
Seven Doors of Discovery reimagined the everyday Target run.
photo: Target · read the story
The Archive brought more than 60 years of Target design into the New Museum.
photo: Target · read the story
Guests made the iconic Target bag their own at the customization stations.
photo: Target · read the story
in the press
Target by Design at the New Museum
The PR Net
fast branded event photos using professional cameras and lenses instantly with Hypno Pro