nba on prime
studio launch

watch amazon launch a new era of basketball from their massive NBA broadcast studio.

featuring
nba on prime
crown + conquer
hypno pro

like a campaign.

crown + conquer presented hypno with a clear (and challenging) vision for this league-shifting launch event:

how do we deliver 100s of campaign-quality photos  instantly during a live studio event — without wasting hours and losing the moment with traditional post-production?

their vision included examples using advanced photography techniques, like black-out studios and multiple exposure, that are too complex for live events... especially inside a broadcast studio covered in glowing LEDs with crowds of people watching.

"the most striking feature of the studio is its extensive use of LED screens — over 2,300 individual tiles containing approximately 3 billion pixels."

nailing the look.

hypno mixed lighting modifiers, speciality lenses and test projections to define the final capture technique. prime's studio was still a secret, so ambient lighting and the overall look and feel of the experience would remain a mystery until hours before the shoot...

the live solution turned out to be the simplest:

sudden camera movement mixed with on-camera flash, controlled key lighting and dynamic video backgrounds programmed into the LED studio walls themselves.

fast branded event photography  instantly with hypno pro

products

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examples

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abercrombiearitziaarmaniart baselbéisbrooklyn museumcanvacoke 2026coke 2025coke 2024c4dieselgooglebookgrindrjaguarmacmargielamiamimomaoscarsps1porscheprimesmashboxskimstargettestimonialsvanity fairvooglam
academy museum29roomsae studioae meadowsae pop-upawesomeness vidconbeautycon popcalvin klein coachellacolor factory houstondolce & gabbanafashion nova cardi bgap flagshipgoogle stonewalllouis vuitton cruisemelissa × filamichael kors shanghaimichael kors dolby#mycalvins shanghainike olympicssamsung note 8samsung s8 multicamsaks iconssamsung freeformsamsung holidayssamsung lightwavesamsung make studiosamsung orbitsamsung slow-mosotheby’s art baselsoulcyclestuart weitzmantom ford tmall

about

Hypno is the real-time content capture and delivery platform for live events, brand activations and experiential marketing.

since 2017, our technology empowers brands, agencies and content creators to shoot and share branded photos and videos — instantly — without the delays and disappointment of traditional media.

event professionals choose Hypno to create fast branded content because it boosts engagement, increases reach and extends the life of expensive experiential programming far beyond the moment.

our sleek hardware and software captures and delivers branded content on the fly, transforming live events into powerful content engines — and guests into organic content creators — that drive social sharing, impressions and audiences in the moment.

key capabilities include:

instant photo/video
automatic content branding
immediate content delivery via QR
scalable solutions for global activation
real-time galleries and performance tracking
custom data capture and legal waivers

the world's best brands trust Hypno to capture content and data across live events, experiential moments, stores, tours and more.

available worldwide

new york / los angeles / aspen / atlanta / austin / boston / brooklyn / cannes / chicago / columbus / dallas / denver / detroit / houston / las vegas / london / madrid / mexico city / miami / milan / montreal / orlando / nashville / new orleans / paris / phoenix / san diego / san francisco / seattle / toronto / vancouver / washington dc / worldwide

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