maison margiela
immersive AI

building upon the success of its iconic split-toe Tabi shoe, Maison Margiela partnered with Hypno to create an immersive product exhibition + personalization experience powered by AI.

featuring
hypno booth

"powered by generative AI firm Hypno, two digital stations will be open for people to stretch the boundaries of what a Tabi can be."

the retail experience will produce 1000s of images of Maison Margiela's emblematic shoe, each personalized by mixing selfies and keywords with a custom generative image model powered by Hypno.

we developed the model using an exclusive archive of product and campaign images.

"with the help of Hypno's cutting-edge AI technology, visitors can unleash their creativity and design their own bespoke Tabi shoe... creating digital renditions that are entirely unique and tailored to their individual style."


new! generative AI powered by Hypno.
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about

Hypno is the real-time content capture and delivery platform for live events, brand activations and experiential marketing.

since 2017, our technology empowers brands, agencies and content creators to shoot and share branded photos and videos — instantly — without the delays and disappointment of traditional media.

event professionals choose Hypno to create fast branded content because it boosts engagement, increases reach and extends the life of expensive experiential programming far beyond the moment.

our sleek hardware and software captures and delivers branded content on the fly, transforming live events into powerful content engines — and guests into organic content creators — that drive social sharing, impressions and audiences in the moment.

key capabilities include:

instant photo/video
automatic content branding
immediate content delivery via QR
scalable solutions for global activation
real-time galleries and performance tracking
custom data capture and legal waivers

the world's best brands trust Hypno to capture content and data across live events, experiential moments, stores, tours and more.

available worldwide

new york / los angeles / aspen / atlanta / austin / boston / brooklyn / cannes / chicago / columbus / dallas / denver / detroit / houston / las vegas / london / madrid / mexico city / miami / milan / montreal / orlando / nashville / new orleans / paris / phoenix / san diego / san francisco / seattle / toronto / vancouver / washington dc / worldwide

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