aritzia
super puff booth
designed by Aritzia and engineered by Hypno for stores in New York City, Los Angeles, Chicago and Boston
featuring
aritzia super puff
hypno booth
the concept
Aritzia tapped Hypno to help create the Super Puff booth — a highly customized version of our popular photo booth, designed to shoot + share branded photos across stores nationwide.
the process
Aritzia's vision was inspired by the Super Puff jacket itself — a wonderfully cozy and soft, puffy wrapper known for its minimal looks and maximum warmth.
the collaboration started with strong visual references and material concepts, then evolved into detailed renders and advanced fabrication techniques to match the offline experience to their online campaign.
"Hypno brought the expertise (and enthusiasm) we needed to make our dreams reality, along with the tech to deliver digitally and physically across our stores."
"I saw the Aritzia activation in person at their NYC store and it was super cool and very crowded :)"
the result
customers flocked to Aritzia stores to explore the Super Puff on camera.
4 cities
5 months
50,000 photos
100% uptime
elevate your retail experiences instantly with Hypno Booth
photos and videos courtesy of Aritzia
