aritzia
super puff booth

designed by Aritzia and engineered by Hypno for stores in New York City, Los Angeles, Chicago and Boston

featuring
aritzia super puff
hypno booth

the concept

Aritzia tapped Hypno to help create the Super Puff booth — a highly customized version of our popular photo booth, designed to shoot + share branded photos across stores nationwide.

the process

Aritzia's vision was inspired by the  Super Puff jacket itself —  a wonderfully cozy and soft, puffy wrapper known for its minimal looks and maximum warmth.

the collaboration started with strong visual references and material concepts, then evolved into detailed renders and advanced fabrication techniques to match the offline experience to their online campaign.

"Hypno brought the expertise (and enthusiasm) we needed to make our dreams reality, along with the tech to deliver digitally and physically across our stores."

"I saw the Aritzia activation in person at their NYC store and it was super cool and very crowded :)"

the result

customers flocked to Aritzia stores to explore the Super Puff on camera.

4 cities
5 months
50,000 photos
100% uptime
‍
elevate your retail experiences instantly with Hypno Booth
‍
photos and videos courtesy of Aritzia‍‍
‍

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about

Hypno is the real-time content capture and delivery platform for live events, brand activations and experiential marketing.

since 2017, our technology empowers brands, agencies and content creators to shoot and share branded photos and videos — instantly — without the delays and disappointment of traditional media.

event professionals choose Hypno to create fast branded content because it boosts engagement, increases reach and extends the life of expensive experiential programming far beyond the moment.

our sleek hardware and software captures and delivers branded content on the fly, transforming live events into powerful content engines — and guests into organic content creators — that drive social sharing, impressions and audiences in the moment.

key capabilities include:

instant photo/video
automatic content branding
immediate content delivery via QR
scalable solutions for global activation
real-time galleries and performance tracking
custom data capture and legal waivers

the world's best brands trust Hypno to capture content and data across live events, experiential moments, stores, tours and more.

available worldwide

new york / los angeles / aspen / atlanta / austin / boston / brooklyn / cannes / chicago / columbus / dallas / denver / detroit / houston / las vegas / london / madrid / mexico city / miami / milan / montreal / orlando / nashville / new orleans / paris / phoenix / san diego / san francisco / seattle / toronto / vancouver / washington dc / worldwide

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