coca-cola pop shop
coachella 2026

produced with our friends at Crown + Conquer, the activation reimagines a retro American diner through a festival lens:

bold red architecture, curved interiors, cold drinks and continuous movement.

inside, guests step into a fully immersive environment built for participation, including live music, instant-win moments and a steady flow of high-energy photo sharing.
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the challenge

at Coachella scale, traditional event content is too slow:

photos get taken but never delivered
content gets trapped in post-production
momentum dies on-site

the shift: from capture to circulation

to match the pace of the festival, Coca-Cola designed its guest experience around Hypno’s real-time content system.

VIP passholders entered an oversized photo booth, stepped into frame, shot 3 frames and quickly received fully branded photo strips on their phone within seconds.

what traditionally functions as photo documentation became distribution. each photo strip designed with a retro Coca-Cola aesthetic acted as keepsake and shareable asset, amplifying the brand far beyond its physical footprint.

the concept: modern nostalgia

while the concept leaned retro, the solution was built for social behavior today:

black-and-white photo strips framed in Coca-Cola red
instant delivery via mobile, optimized for sharing
high-throughput capture, matching festival volume
seamless integration with live guest flow
high traffic, zero downtime

the result

by removing the gap between moment and media, Hypno created a continuous loop:

experience → capture → delivery → share → amplify

the Pop Shop extended outward through thousands of personal networks, effectively turning a tentpole brand installation into a real-time festival broadcast.

Hypno didn’t just enable the Coca-Cola experience at Coachella  — we scaled it.
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scale your next brand activation shot with Hypno Classic