our founder

"Russell Armand connects creative technology to the real world." — ChatGPT

as founder and CEO of Hypno, Russell Armand is building the "instant content layer" for live events in collaboration with the world's best fashion, arts, entertainment, sport, lifestyle and technology brands.

as a lifelong artist, designer, developer and experiential pioneer, Russell has been working with cameras and shaping how people see and share themselves, online and offline, since the early internet.

↓

2012

launched the world’s first digital photobooth, redefining event photography for the social media era
‍
2014

created Phhhoto, the ever-popular camera app and social platform known for "instant moving pictures"

2017
‍
unveiled Hypno, combining cameras and code to deliver officially branded event videos in real-time

2023
‍
released Hypno Pro, the world's fastest way to shoot and share professional event photos on the spot

↓

over 600 million uploads later, Russell's work continues to elevate live events for the most influential brands and institutions, including:

Apple, Calvin  Klein, Canva, Coca-Cola, Diesel, Electronic Arts,  Gucci, Louis Vuitton, Major League Baseball, MoMA, NBA, Nike, OpenAI, Playboy, Prada, Porsche, Prime, Red Bull, Sony, Skims and 1000s more

our team

we're a focused product team of 4 with active support from 1000s of designers, developers, producers, partners, advisors and community members from Hypno past, present and future:

Mike — executive producer
Linda — product developer
Russell — product designer
Paris — systems engineer