about hypno.
learn more about the world's fastest system for live event content and data.
our mission.
transform live events into beautifully branded photos and videos, shot and shared in the moment.
"shoot and share in seconds."
our founder.
"Russell Armand connects creative technology to the real world." — ChatGPT
Russell Armand is building the "instant content layer" for live events and experiences in collaboration with the world's top fashion, arts, entertainment, sports, lifestyle and technology brands.
as a lifelong artist, designer, developer and experiential pioneer, Russell has been working with cameras and shaping how people see and share themselves, online and offline, since the early internet.
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2012
launched the world’s first digital photobooth, redefining event photography for the social media era
2014
created Phhhoto, the ever-popular camera app and social platform known for "instant moving pictures"
2017
unveiled Hypno, combining cameras and code to deliver beautifully branded event videos in real-time
2023
released Hypno Pro, the fastest way to shoot and share professional photos from live events and brand activations
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over 600 million uploads later, Russell's work continues to elevate experiential campaigns for the aspirational brands and institutions, including:
Apple, Calvin Klein, Canva, Coca-Cola, Diesel, Electronic Arts, Gucci, Louis Vuitton, Major League Baseball, MoMA, NBA, Nike, OpenAI, Playboy, Prada, Porsche, Prime, Red Bull, Sony, Skims and 1000s more
"the fastest content wins."
our team.
we're a focused product team with active support from 1000s of designers, developers, producers, partners, advisors and community members from Hypno past, present and future:
Mike — executive producer
Linda — product developer
Russell — product designer
Paris — system engineer