
Russell Armand is building the "instant content layer" for live events and experiences in collaboration with the world's top fashion, arts, entertainment, sports, lifestyle and technology brands.
as a lifelong artist, designer, developer and experiential pioneer, Russell has been working with cameras and shaping how people see and share themselves, online and offline, since the early internet.
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2012
launched the world’s first digital photobooth, redefining event photography for the social media era
2014
created Phhhoto, the ever-popular camera app and social platform known for "instant moving pictures"
2017
unveiled Hypno, combining cameras and code to deliver beautifully branded event videos in real-time
2023
released Hypno Pro, the fastest way to shoot and share professional photos from live events and brand activations
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over 600 million uploads later, Russell's work continues to elevate experiential campaigns for the aspirational brands and institutions, including:
Apple, Calvin Klein, Canva, Coca-Cola, Diesel, Electronic Arts, Gucci, Louis Vuitton, Major League Baseball, MoMA, NBA, Nike, OpenAI, Playboy, Prada, Porsche, Prime, Red Bull, Sony, Skims and 1000s more
we're a focused product team with active support from 1000s of designers, developers, producers, partners, advisors and community members from Hypno past, present and future.