samsung
make studio tour

Hypno showed people how to get the most out of the Samsung Galaxy S10’s new camera with a portrait studio that toured 14 U.S. cities

highlights
14-city tour
310k+ photos

To celebrate the 10th anniversary of Samsung’s Galaxy phone and launch the Galaxy S10, the brand turned to Hypno’s experiential agency. We created /make studio where users could shoot professional-quality photos using the camera’s latest features. The experience has a long-term home at Samsung’s NYC flagship and the brand took it on the road, touring the portrait studio through 14 U.S. cities.

Samsung — Reinventing a product demo with immersive photo experiences — image 1Samsung — Reinventing a product demo with immersive photo experiences — image 2Samsung — Reinventing a product demo with immersive photo experiences — image 3

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