melissa × fila
retail video booth
Hypno's video booth helped push the free and easy vibe for two activewear lines, with fan-created, branded content their followers were happy to share
highlights
5.6 memories/sq-ft
When Melissa, the Brazilian footwear company, partnered with sportswear brand Fila, they turned to Hypno to create a video booth activation that captured the free-spirited essence of the collaboration. At an exclusive influencer event, revelers jumped into pits of branded foam cubes, creating shareable videos and receiving digital coupons on their phone—all powered by the Hypno platform.
