For Bazaar’s Icons gala, Hypno’s experiential agency helped Saks Fifth Avenue make some serious noise with branded music videos
highlights
Five cameras
All-white set
Hypno’s experiential marketing team turned it up to 11 for Bazaar’s NYFW kick-off party with Saks Fifth Avenue’s pop-up studio that put guests in the starring role of their own music videos. Using five cameras and a custom all-white backdrop, the installation generated videos cut to music and designed for social sharing in real time. The video booth amplified the brand’s sponsorship of the tentpole event—and generated press coverage.
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abercrombiearitziaarmaniart baselbéisbrooklyn museumcanvacoke 2026coke 2025coke 2024c4dieselgooglebookgrindrjaguarmacmargielamiamimomaoscarsps1porscheprimesmashboxskimstargettestimonialsvanity fairvooglamHypno is the real-time content capture and delivery platform for live events, brand activations and experiential marketing.
since 2017, our technology empowers brands, agencies and content creators to shoot and share branded photos and videos — instantly — without the delays and disappointment of traditional media.
event professionals choose Hypno to create fast branded content because it boosts engagement, increases reach and extends the life of expensive experiential programming far beyond the moment.
our sleek hardware and software captures and delivers branded content on the fly, transforming live events into powerful content engines — and guests into organic content creators — that drive social sharing, impressions and audiences in the moment.
key capabilities include:
instant photo/video
automatic content branding
immediate content delivery via QR
scalable solutions for global activation
real-time galleries and performance tracking
custom data capture and legal waivers
the world's best brands trust Hypno to capture content and data across live events, experiential moments, stores, tours and more.
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