samsung
galaxy s8 multicam

Launching Samsung’s Galaxy S8 camera, Hypno turned a product demo into a content marketing tool

highlights
Five angles
96 screens

To educate consumers about the Samsung Galaxy S8 camera, Hypno transformed Samsung’s NYC retail playground into a user-generated content platform. The photo booth used five Samsung Galaxy cameras to allow users to tell their stories. With a 96-screen display showing the kaleidoscopic images, it left a lasting impression, and the installation even inspired celebrities like French Montana to use it.

Samsung — Leveling up the product demo with UGC — image 1Samsung — Leveling up the product demo with UGC — image 2Samsung — Leveling up the product demo with UGC — image 3

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