gap
flagship multicam
This experience brought an ad campaign to life with a customized booth in a retail environment, resulting in branded content so special consumers couldn’t help but share
highlights
66% guest engagement
Six cameras
When Gap wanted to amplify their ad campaign, Hypno brought it to life by turning the creative into a one-of-a-kind retail experience. A six-camera setup with custom multicam software acted as an in-store studio to recreate the brand’s advertising concept, this time starring consumers who shared the gifs on social media and extended the campaign’s reach.
