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Reinventing the wheel through content

Hypno helps SoulCycle extend its reach beyond the cycling studio, with personalized—and branded—videos made and shared by their dedicated clientele.


51% engagement


SoulCycle partnered with Hypno’s content marketing team to build community off the bikes and allow fans the opportunity to share their personal (and branded) stories using our next-gen photo booths. The results: participants have as much fun making the content as they do sharing it, with an impressive 51% engagement rate.

1 Photo title or description, details

1 Photo title or description, details

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