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Transforming a storefront into a 24/7 channel for consumer engagement

This interactive experience turned everyday windows into video content generators.

Highlights

39,000+ videos created11-month installation

Details

When Samsung wanted a product demo of the super slow-mo feature in their new Galaxy S9, HYPNO built an experience that reimagined their NYC retail window as a giant video camera. Without ever stepping into the store, passersby used the touch-sensitive glass to take a selfie and delivered the slow-mo content to their phone via QR code. The interactive experience was so successful that Samsung took it on the road as part of their 2018 tour. With tens of thousands videos generated, the activation gave people the rewarding and memorable experience of co-creating content with the brand—and gave Samsung’s retail footprint digital powers at scale.

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