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Giving guests the rock star experience

For Bazaar’s Icons gala, Hypno’s experiential agency helped Saks Fifth Avenue make some serious noise with branded music videos.


Five camerasAll-white set


Hypno’s experiential marketing team turned it up to 11 for Bazaar’s NYFW kick-off party with Saks Fifth Avenue’s pop-up studio that put guests in the starring role of their own music videos. Using five cameras and a custom all-white backdrop, the installation generated videos cut to music and designed for social sharing in real time. The video booth amplified the brand’s sponsorship of the tentpole event—and generated press coverage.

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