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Giving guests the rock star treatment

For Bazaar’s Icons gala, HYPNO helped Saks Fifth Avenue make some serious noise with memorable, branded music videos.


Five camerasAll-white set


HYPNO turned it up to 11 for Bazaar’s NYFW kick-off party with Saks Fifth Avenue pop-up studio that put guests in the starring role of their own music videos. Using five cameras and a custom all-white set, the installation generated videos cut to music and designed for social sharing in real time, amplifying the brand’s sponsorship of the tentpole event—and generating press coverage.


1 Photo title or description, details

1 Photo title or description, details

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