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An Olympic-level brand activation with instant GIFs

Hypno created GIF content that helped Nike fans feel like star athletes to launch the brand’s Unlimited collection.


14 days6,000 uploads


To launch Nike’s new Unlimited collection, Hypno harnessed the energy and excitement surrounding the 2016 Olympics. Over a two-week takeover at Nike’s NYC flagship, the Hypno booth captured GIFs of guests and synced it with Nike’s digital assets of star athletes, displaying the results across every in-store display. To make fans feel even more like a larger-than-life star athlete, we broadcast the content across Nike’s 100-foot billboard in Midtown Manhattan.

1 Photo title or description, details

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