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An Olympic-level brand activation

HYPNO helped Nike fans feel like star athletes to launch the brand’s Unlimited collection.


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To launch Nike’s new Unlimited collection, HYPNO harnessed the energy and excitement surrounding the 2016 Olympics. Over a two-week takeover at Nike’s NYC flagship, HYPNO captured footage of guests and synced it with Nike’s digital assets of star athletes, displaying the results across every in-store display. To make fans feel even more like a larger-than-life star athlete, the digital content was broadcast across Nike’s iconic, 100-foot billboard in Midtown Manhattan.


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