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Superpowering the Shanghai launch of #MYCALVINS

HYPNO launched Calvin Klein’s #MYCALVINS campaign with artful selfie projections.


HYPNO and Calvin Klein launched the infamous #MYCALVINS campaign in a monochromatic Shanghai warehouse. VIP guests scribbled over their selfies and danced under real-time projections while Korean pop-star CL tore the room apart with an explosive live performance.


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