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Superpowering the Shanghai launch of #MYCALVINS with digital photo booths

Hypno launched Calvin Klein’s #MYCALVINS campaign with interactive photo experiences and artful selfie projections.


Hypno and Calvin Klein launched the infamous #MYCALVINS campaign in a monochromatic Shanghai warehouse. VIP guests engaged with interactive photo booths, scribbled over their selfies and danced under real-time projections, while Korean pop-star CL tore the room apart with an explosive live performance.

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