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Connecting with Chinese consumers via content marketing

How Hypno extended the reach of lifestyle brand messaging in China with socially integrated cameras.


1.2 million social media impressions


Michael Kors tapped Hypno for their brand experience expertise to amp up their high-profile Jet Set campaign surrounding a flagship store opening and runway show in Shanghai. By automating the production of shareable content at the show as part of the campaign’s integrated digital experience, Hypno helped the brand make an effective impact on Chinese social media, extending and sustaining awareness across digital channels.

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