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Connecting with Chinese consumers via content

How HYPNO extended the reach of inspirational lifestyle messaging in China with cameras


1.2 million social media impressions


Michael Kors tapped HYPNO to amp up their high-profile Jet Set campaign surrounding a flagship store opening and runway show in Shanghai. By automating the production of shareable content at the show as part of the campaign’s integrated digital experience, HYPNO helped the brand make an effective impact on Chinese social media, extending and sustaining awareness across digital channels.


1 Photo title or description, details

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