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Keeping a digital-first brand ahead of the pack

HYPNO helped Fashion Nova make some serious noise about its Cardi B collab, with campaign-quality fan videos shared far and wide.

Highlights

1.8 million social media impressions$1 million in sales in one day

Details

To celebrate their collaboration with Cardi B, Fashion Nova turned to HYPNO to generate campaign-quality content that would enthrall the brand’s streetwear fans. With lines out the door to step in front of HYPNO’s cinema-grade cameras, hundreds of videos were made and shared instantly—an activation that perfectly aligned with this social-forward brand.

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