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Keeping a digital-first brand ahead of the pack with viral content

Hypno helped Fashion Nova make some serious noise about its Cardi B collab with campaign-quality fan videos shared far and wide.

Highlights

1.8 million social media impressions$1 million in sales in one day

Details

To celebrate their collaboration with Cardi B, Fashion Nova turned to Hypno as a brand experience agency to generate campaign-quality content that would thrill the brand’s streetwear fans. With lines out the door to step in front of HYPNO’s cinema-grade cameras, hundreds of studio-quality digital videos were made and shared instantly—a viral marketing activation that perfectly aligned with this social-forward brand.

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