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Using digital content to amplify one-off events

HYPNO took American Eagle’s tentpole festival sponsorship to the next level with an immersive experiential activation.


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American Eagle went big on digital to amplify their tentpole sponsorship of The Meadows Music and Arts Festival in NYC. A multi-angle video booth and the EYE, our video selfie ball, generated shareable content and delivered it to concertgoers, while also splashing it on the walls with large-scale LED displays. Printing stations and denim wristbands gave the music fans offline memories too.


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