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Using digital content to amplify branded one-off events

Hypno took American Eagle’s tentpole festival sponsorship to the next level with an immersive experiential activation.


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American Eagle went big on digital to amplify their tentpole sponsorship of The Meadows Music and Arts Festival in NYC. A multi-angle video booth and the EYE, Hypno's video selfie ball, generated shareable content and delivered it to concertgoers, while splashing images onto an LED video wall. Printing stations and denim wristbands gave the music fans offline memories too.

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