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Creating legendary brand content

American Eagle turned to HYPNO to create branded content so engaging that Rick Ross gave it an organic shout-out

Details

When American Eagle launched the AE Studio, a concept store in Manhattan’s Union Square, it partnered with HYPNO to create automated music videos of users synched with custom-designed projections. The experience of using the HYPNO camera won over customers and celebrities alike. It was so impactful that Rick Ross gave it an organic endorsement, declaring “Yo, that sh*t was legendary.”

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