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A music video booth generating legendary brand content

For American Eagle’s New York store opening, Hypno helped create branded content that was so engaging that Rick Ross gave it an organic shout-out.


When American Eagle launched the AE Studio, a concept store in Manhattan’s Union Square, it partnered with Hypno to create automated music videos of users synced with custom-designed projections. The experience of using the Hypno video booth at the launch party won over customers and celebrities alike. It was so impactful that Rick Ross gave the activation an organic endorsement, declaring “Yo, that sh*t was legendary.”

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