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Making music videos as fun to shoot as they are to share

Fashion fans used HYPNO to create their own instant music videos at this immersive sensory experience


Three daysOver 14,000 uploads


HYPNO partnered with Refinery29 for its annual 29Rooms installation in NYC, where tens of thousands of people showed up to experience the most immersive art-music-technology showcase ever. HYPNO’s own room featured 360° visuals, motion-sensing LED floors and music from Tinashe, resulting in instant music videos created by and starring participants. HYPNO took the idea “to the next level in how the audience powers each room,” said Piera Gelardi, the co-founder and executive creative director of Refinery29.


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